TODO Art Direction

SEAT CUPRA | kinetic wall
Working with BlackBoard Berlin and our long-time partners...Working with BlackBoard Berlin and our long-time partners at Leva, we designed and produced an interactive kinetic wall for Seat Cupra booth at the 88th International Geneva Motor Show, creating an innovative and engaging way to unveil the new Cupra Ateca. In idle mode, the elements in the wall moved according to pre-programmed choreographies. When someone came closer, they opened up a personal “porthole” to unveil the interior of the booth and the car’s details. Music: Handsome Devil by Gyom
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